Travel Buddy
Developed an AI-driven travel assistant to streamline planning, booking, and on-trip experiences for a range of users.
Goal
To create a personalized and seamless travel experience.
Background
As part of a school challenge that involved several other groups and courses, my group was given the challenge to develop a project that incorporated AI. We decided to create an innovative travel planning app that would help users seamlessly plan their trips to new vacation destinations. Our app would tackle the common pain points of trip planning by using AI to provide personalized recommendations and suggestions based on the user's preferences, interests and budget. For instance, the app would help users decide where to go, how much to budget, how to get there, and which airline or tour operator to choose. Additionally, the app would provide recommendations for restaurants, pubs, attractions, events, and activities at the user's chosen destination. By leveraging the power of AI, our app would help users save time, money and stress while planning their perfect vacations.
As part of a school challenge that involved several other groups and courses, my group was given the challenge to develop a project that incorporated AI. We decided to create an innovative travel planning app that would help users seamlessly plan their trips to new vacation destinations. Our app would tackle the common pain points of trip planning by using AI to provide personalized recommendations and suggestions based on the user's preferences, interests and budget. For instance, the app would help users decide where to go, how much to budget, how to get there, and which airline or tour operator to choose. Additionally, the app would provide recommendations for restaurants, pubs, attractions, events, and activities at the user's chosen destination. By leveraging the power of AI, our app would help users save time, money and stress while planning their perfect vacations.
Problem Statement/Challenges:
The issue with the difficulty of traveling.
How hard it is to find specific information for unique needs.
The issue with the difficulty of traveling.
How hard it is to find specific information for unique needs.
Type
App assistant
Web/App Assistant
Role
Research & UX/UI
Timeline
3 weeks
3 weeks
01 Use Research
Eva - Adventure Seeker
Demographics:
Ages: 35
Gender: Female
Lifestyle: Active, nature-loving, adventurous
Travel Motivations:
Exploring new places and engaging in adventure activities like hiking, diving, and camping in nature.
Seeking a sense of freedom and challenge.
Technology Use:
Comfortable using apps and online platforms for travel information, booking accommodations, and activity planning.
Values the ability to compare prices and read reviews from other travelers.
Key Needs & Pain Points:
Specific Needs:
Recommendations for adventure activities and local sights aligned with her interests.
Real-time information about weather conditions and terrain.
Help with the safety of the area, such as water levels for diving.
Pain Points:
Scattering across multiple sources for the necessary travel information.
Desired AI Assistant Features:
Personalized adventure recommendations (e.g., hikes, dive sites).
Real-time weather and terrain updates.
Recommendations based on current interests.
Eva - Adventure Seeker
Demographics:
Ages: 35
Gender: Female
Lifestyle: Active, nature-loving, adventurous
Travel Motivations:
Exploring new places and engaging in adventure activities like hiking, diving, and camping in nature.
Seeking a sense of freedom and challenge.
Technology Use:
Comfortable using apps and online platforms for travel information, booking accommodations, and activity planning.
Values the ability to compare prices and read reviews from other travelers.
Key Needs & Pain Points:
Specific Needs:
Recommendations for adventure activities and local sights aligned with her interests.
Real-time information about weather conditions and terrain.
Help with the safety of the area, such as water levels for diving.
Pain Points:
Scattering across multiple sources for the necessary travel information.
Desired AI Assistant Features:
Personalized adventure recommendations (e.g., hikes, dive sites).
Real-time weather and terrain updates.
Recommendations based on current interests.
Eva - Adventure Seeker
Demographics:
Ages: 35
Gender: Female
Lifestyle: Active, nature-loving, adventurous
Travel Motivations:
Exploring new places and engaging in adventure activities like hiking, diving, and camping in nature.
Seeking a sense of freedom and challenge.
Technology Use:
Comfortable using apps and online platforms for travel information, booking accommodations, and activity planning.
Values the ability to compare prices and read reviews from other travelers.
Key Needs & Pain Points:
Specific Needs:
Recommendations for adventure activities and local sights aligned with her interests.
Real-time information about weather conditions and terrain.
Help with the safety of the area, such as water levels for diving.
Pain Points:
Scattering across multiple sources for the necessary travel information.
Desired AI Assistant Features:
Personalized adventure recommendations (e.g., hikes, dive sites).
Real-time weather and terrain updates.
Recommendations based on current interests.
David - Business Traveler
Demographics:
Ages: 40
Gender: Male
Occupation: Consultant; Frequent business traveler
Travel Motivations:
Needs to travel efficiently for work, with last-minute booking needs.
Technology Use:
Proficient in using apps and online services for booking flights, hotels, and transport.
Needs technology to keep track of res plans.
Key Needs & Pain Points:
Specific Needs:
Ability to book flights, hotels, and transport in a hurry.
Need to keep all res plans together.
Pain Points:
Managing bookings and keeping track of schedules.
Lack of real time information.
Desired AI Assistant Features:
A personal travel assistant that can handle all bookings.
Price comparisons of different flights and hotels.
Real-time updates on flight status and traffic.
David - Business Traveler
Demographics:
Ages: 40
Gender: Male
Occupation: Consultant; Frequent business traveler
Travel Motivations:
Needs to travel efficiently for work, with last-minute booking needs.
Technology Use:
Proficient in using apps and online services for booking flights, hotels, and transport.
Needs technology to keep track of res plans.
Key Needs & Pain Points:
Specific Needs:
Ability to book flights, hotels, and transport in a hurry.
Need to keep all res plans together.
Pain Points:
Managing bookings and keeping track of schedules.
Lack of real time information.
Desired AI Assistant Features:
A personal travel assistant that can handle all bookings.
Price comparisons of different flights and hotels.
Real-time updates on flight status and traffic.
David - Business Traveler
Demographics:
Ages: 40
Gender: Male
Occupation: Consultant; Frequent business traveler
Travel Motivations:
Needs to travel efficiently for work, with last-minute booking needs.
Technology Use:
Proficient in using apps and online services for booking flights, hotels, and transport.
Needs technology to keep track of res plans.
Key Needs & Pain Points:
Specific Needs:
Ability to book flights, hotels, and transport in a hurry.
Need to keep all res plans together.
Pain Points:
Managing bookings and keeping track of schedules.
Lack of real time information.
Desired AI Assistant Features:
A personal travel assistant that can handle all bookings.
Price comparisons of different flights and hotels.
Real-time updates on flight status and traffic.
Maria - Budget-Conscious Vacationer
Demographics:
Ages: 34
Gender: Female
Lifestyle: Values quality travel experiences within a budget.
Travel Motivations:
Wants to travel without compromising the quality of her experiences while staying on budget.
Technology Use:
Uses technology to compare prices and find deals.
Key Needs & Pain Points:
Specific Needs:
Find ways to save on transport and lodging.
Save on food and other travel expenses.
Pain Points:
Finding affordable options without sacrificing quality.
Desired AI Assistant Features:
Assistance in finding the best deals and offers for flights, hotels, and activities based on her budget and preferences.
Tips and recommendations for saving money.
Maria - Budget-Conscious Vacationer
Demographics:
Ages: 34
Gender: Female
Lifestyle: Values quality travel experiences within a budget.
Travel Motivations:
Wants to travel without compromising the quality of her experiences while staying on budget.
Technology Use:
Uses technology to compare prices and find deals.
Key Needs & Pain Points:
Specific Needs:
Find ways to save on transport and lodging.
Save on food and other travel expenses.
Pain Points:
Finding affordable options without sacrificing quality.
Desired AI Assistant Features:
Assistance in finding the best deals and offers for flights, hotels, and activities based on her budget and preferences.
Tips and recommendations for saving money.
Maria - Budget-Conscious Vacationer
Demographics:
Ages: 34
Gender: Female
Lifestyle: Values quality travel experiences within a budget.
Travel Motivations:
Wants to travel without compromising the quality of her experiences while staying on budget.
Technology Use:
Uses technology to compare prices and find deals.
Key Needs & Pain Points:
Specific Needs:
Find ways to save on transport and lodging.
Save on food and other travel expenses.
Pain Points:
Finding affordable options without sacrificing quality.
Desired AI Assistant Features:
Assistance in finding the best deals and offers for flights, hotels, and activities based on her budget and preferences.
Tips and recommendations for saving money.
